The “Utility of the Future (UOTF)” concept is defined by clean water utility leaders pioneering innovative technologies and cutting-edge practices, with a focus on resource recovery, efficiency and sustainability. NACWA is committed to making sure that the wide array of UOTF issues – whether they be related to energy production, water reuse, The side event will introduce the Water Future Programme and key initiatives of the programme and its global partners –IWMI, IIASA, share insights into its’ development, and open up a space for discussion, comments and feedback with four presentations and a panel discussion. The Create a Clean Water Future public service campaign is designed to explain what stormwater is and to encourage individual actions resulting in the reduction of stormwater pollution at both an individual and community level.